It's nine in the evening, you want to send something to your fans, and the message box is empty. You type "hey", delete it, type "hey babe", delete that too.

This free cheat sheet is for that moment. It has 50 mass messages and captions you can copy, sorted by occasion, plus the few rules that keep them honest, within OnlyFans' rules and good for your income. It is written for creators who already run a page and want to spend less time staring at a blank screen.

How to use it

  • Fill in the brackets. [name], [price], [length] and [day] are placeholders. Replace them every time.
  • Change one detail so it sounds like you. Your slang, your emoji, your city's weather. Fans notice when a message reads like everyone else's.
  • Describe paid content exactly. Length, number of photos, outfit, what is in it and what is not. A fan who gets what was described has no good reason to dispute the payment later. Our guide on OnlyFans chargebacks explains why this matters.
  • Only say "just for you" when it is. A mass message goes to many people. Save "made only for you" for real customs.
  • No fake deadlines. If an offer ends on Sunday, end it on Sunday. Countdowns that reset every week teach fans to ignore you.
  • Send to the right people. Lists let you message new subscribers, regulars and quiet fans separately. Our free profile setup checklist shows how to set them up.

Free cheat sheet: one mass message for every occasion

1. Welcome messages for new subscribers

  1. Hey [name], welcome in 💕 I'm really glad you're here. Tell me one thing you're hoping to see from me and I'll keep it in mind.
  2. You made it! Quick tour: my newest set is pinned at the top, and my DMs are open if you want something special. What brought you here?
  3. Welcome, [name]. I post something new every [day], so you won't be bored for long. Say hi so I know you're real 😉
  4. Hi you 🙈 Thanks for subscribing. I'm curious: are you more into the sweet side of me or the not-so-sweet side?
  5. Welcome to my little corner of the internet. Before you scroll: my favourite set this month is waiting in your inbox for [price]. No rush, the feed has plenty too.

2. Good morning and everyday check-ins

  1. Good morning ☀️ Coffee first, then I'm deciding what to wear today. Opinions?
  2. Lazy Sunday. Still in bed, still in that set you liked last week. Should I get up or stay here a little longer?
  3. Just got back from the gym and I feel amazing. Want to see the after?
  4. Rainy day here. Perfect excuse to stay in and shoot something new. Any requests?
  5. How's your day going? Mine just got a lot better.

3. Captions for new feed posts

  1. New set, new mood. Which one is your favourite: 1, 2 or 3?
  2. I almost didn't post this one. Glad I did?
  3. Pink or black? I can't decide, so you tell me.
  4. Behind the scenes of today's shoot. The full version is in your messages.
  5. Caption this 👇 I want to see what you come up with.

4. Pay-per-view messages

  1. New video: [length] minutes, [outfit and setting]. It's yours to unlock for [price].
  2. This one stayed off the feed on purpose 🙊 [number] photos, [price].
  3. You asked for more [theme], so I shot more. [number] photos and a [length]-minute clip for [price].
  4. Sunday treat: my favourite clip from this week for [price]. What's in it: [short description].
  5. In case you missed it last week, here it is again. Same video, same price: [price]. If you already have it, just ignore this one 💕

5. Weekend and late-night messages

  1. Friday night and I'm not going anywhere. Keep me company?
  2. Weekend plans: candles, a new set and my messages. Come say hi.
  3. Late-night thoughts… want to hear them?
  4. It's Saturday. I put on something new and I want a second opinion.
  5. Sunday reset: I'm planning next week's content. What do you want more of?

6. Waking up quiet fans

  1. Hey [name], I haven't heard from you in a while. Everything okay?
  2. I've posted [number] new sets since you last stopped by. Want me to send you the one I'm proudest of?
  3. Quick question: what would you love to see from me next month? I'm planning it now.
  4. Missed you around here 🥺 Just a little hi, nothing to buy.
  5. I've been trying something new lately. Curious what you think.

7. Renewals and fans who left

  1. Just a heads-up: your subscription ends on [date]. If you'd like to stay, turning on auto-renew keeps everything as it is.
  2. I'd love to keep you around. Here's what's coming next month: [two or three concrete things].
  3. Your subscription runs out soon. Before it does, is there anything you wanted to see and didn't?
  4. If you'd like to come back, this link gives you [offer]: [link]. [What's new since you left] is waiting.
  5. No hard feelings if you're taking a break. Thanks for the time you spent here 💕

8. Customs and tip menu

  1. My custom list is open this week. Tell me your idea and I'll tell you honestly whether I do it and what it costs.
  2. Reminder: my tip menu is pinned at the top of my page. My favourite thing on it right now is [item].
  3. Want a video that says your name? Customs start at [price] and arrive within [time].
  4. I have [number] custom spots left this week. The next ones open on [day].
  5. You've been so sweet lately. Want something made just for you? Tell me what you have in mind.

Message 39 only works if it is true. If you have unlimited spots, leave it out.

9. Holidays and special days

  1. Happy Valentine's Day 💘 I made something red for today: [description], [price].
  2. My costume this year is… you'll have to unlock it to find out 🎃 [price].
  3. My biggest discount of the year: [offer], until [date]. After that, prices go back to normal.
  4. Merry Christmas 🎄 Something to unwrap: [description], [price].
  5. Last post of the year ✨ Thank you for being here in [year]. What should I do more of next year?

You'll find the dates and a full year of ideas in our free OnlyFans content calendar.

10. Thank-you messages

  1. Thank you for the tip, [name]. That honestly made my day.
  2. Thanks for unlocking it 💕 Tell me which part you liked most.
  3. You've been here for [number] months now. That means a lot. Thank you.
  4. Thanks for your custom request. I'm on it, and it'll be with you by [date].
  5. Just wanted to say thanks for being one of my regulars. You make this fun.

What we left out on purpose

Some messages get sales today and cost you tomorrow. You won't find any of these above:

  • Anything that moves money or meetings off the platform. Payments outside OnlyFans aren't covered by its terms, and meeting fans in person is a safety risk.
  • Costumes or wording that suggest someone is underage, or themes like non-consent or intoxication. OnlyFans' Acceptable Use Policy prohibits this kind of content. Read the current version yourself before you plan a theme.
  • Pressure. Guilt trips, "last chance" when it isn't, or messages that rush someone into a big purchase. Pressure leads to regret, and regret leads to refunds and chargebacks.

When and how often

Message timing matters at least as much as wording. A good message at 4 a.m. in your fan's time zone is still a message nobody reads. Our article on when American fans actually spend explains paydays, time zones and the seasons that repeat every year.

As for how often: if every message is a sales pitch, people stop opening them. Mix the check-ins and thank-yous from this sheet with your paid messages, and look at your own statistics to see which ones get answered.

More free resources from Pony

Or let someone else do all of this

Templates get you started. Writing the right message to the right fan at the right time, every day, across hundreds of conversations, is a full job.

Pony Agency manages OnlyFans, Fansly and MYM for adult creators, with a personal manager, fan messaging, content and pricing strategy, posting-time analysis, promotion and privacy support including DMCA takedowns. Our team writes and sends messages like these for you, honestly and without pressure, so you can spend your time creating.

For full management, the split is 60% to Pony Agency and 40% to the creator, calculated on net revenue after platform fees and any chargebacks or reversals. The agreement is non-exclusive and either side can end it with 30 days' notice. Your content stays yours, and accounts you already have stay yours.

If you want all of this work taken off your plate, apply for a fit review. An application starts a conversation, and you decide whether it goes further.

Sources

Accessed 2026-10-21.

Cover illustration and cheat sheet graphic: Pony Agency.